What's a Living Site?

A Living Site is your agency's website with InsuranceReach Attract running underneath, 24/7. The site itself is 100% custom — no two look alike. Attract watches your SEO, AEO, and conversion scores across every search engine and AI platform (Google, ChatGPT, Perplexity, Claude, Gemini). The moment something slips, it identifies why, writes the page that fixes the gap in your brand voice, and sends it for one-click compliance approval. The result: a site that gets you found, keeps you found, and never goes stale.

Answer Engine Optimization — the SEO equivalent for AI search engines like ChatGPT, Perplexity, Claude, and Gemini. When a prospect asks 'best independent insurance agency in Boston,' AEO is what determines whether your agency gets cited in the answer. Most agency sites today aren't built for it. Living Sites are.

How is this different from a $30,000–$50,000 custom build?

A custom build looks beautiful on launch day and rarely arrives truly SEO/AEO-optimized. Then it sits untouched for two or three years while consumer search changes every week. A Living Site has the engine built in, so the site evolves alongside Google, ChatGPT, Perplexity, Claude, Gemini, and your competitors — automatically. And if you already made that investment, you don't have to walk away from it: the Clone plan rebuilds your existing design, pixel for pixel, on our living foundation. There's no upfront fee, ever.

What's the difference between Living Site Clone and Living Site Pro?

The agent is identical in both — it controls every page, template, and structural decision on your site. The difference is the design. Clone ($800/mo) recreates the site you already have, exactly as-is, on our living foundation — ideal if you love your design but it isn't ranking. Pro ($1,000/mo) is a brand-new custom design built from scratch around your agency and your ideal client. The free audit usually makes the right choice obvious.

Is the AI-generated content compliant?

Yes. Every AI-drafted page passes through state DOI and carrier compliance review and requires explicit one-click approval from the agency or compliance officer before it goes live. Nothing publishes without a human sign-off.

Do I need a new site to use InsuranceReach?

No new design, no. If you love your current site, the Clone plan rebuilds it exactly as-is on our living foundation — same design, and the agent gains control of all of it. What we don't do is run the agent on a site we don't control: it can't fix structural SEO from the outside, which is why every Living Site runs on our foundation. Convert works on any site that can install our pixel.

What does the audit show me?

Where you rank on every search engine and AI platform, your full digital footprint, and the search terms where you're invisible. You see the entire picture before you spend a single dollar. It takes about 48 hours.

How does Attract get my firm found on Google and AI search?

Attract is an AI agent that audits your current search presence, identifies where competitors outrank you, and builds SEO-optimized pages — service pages, location pages, niche pages, FAQs, and comparisons — structured to rank on Google and get cited by ChatGPT, Perplexity, and other AI search engines. Every page goes through automated state DOI and carrier advertising review before you see it. Nothing goes live without your approval. Then it keeps working — tracking rankings, refreshing content, and finding new keyword opportunities every week.

How long does it take to see SEO results from Attract?

Most firms see initial rankings within 4-6 weeks. The effect compounds — your 100th page helps your first page rank higher, and Attract continuously monitors and refreshes content so results keep improving. Firms that stick with it for 6+ months typically see 3-5x the organic traffic they started with.

Will the content sound like my firm or generic AI content?

Attract learns your agency's voice, specialties, location, and ideal client profile. Every page is custom to your practice. You review and approve everything before it publishes. The content is also structured for compliance — no performance guarantees, no misleading claims.

Do I need to cancel my SEO agency to use Attract?

No. The agent can complement existing efforts or replace them entirely. Many firms switch after comparing the output and cost — a Living Site starts at $800/month with the Attract agent inside, works 24/7, and builds hundreds of pages.

How does website visitor identification work for insurance agents?

A tracking pixel identifies the visitors it honestly can. Business visitors — owners, office managers, HR and benefits leads — browse from company networks, so those get named: company, contact, email, phone, LinkedIn and job title, triple-verified. You also see which pages they read, how they found you, and how many times they came back. Personal-lines shoppers browsing from a phone or a home connection generally cannot be identified, and we do not claim to.

What is intent data and how does InsuranceReach use it?

Intent data reveals who is actively researching coverage across the web — not just on your site. InsuranceReach monitors six categories: Life Insurance, Annuities, Health Insurance, Long Term Care Insurance, Property & Casualty Insurance, and Auto Insurance. When someone researches these, we match them to verified contact information so you can reach out before they ever land on a competitor's site.

How does the AI outreach work? Will it sound robotic?

InsuranceReach's AI does deep research on every prospect — their role, company, industry, location, and search activity — then drafts completely custom email and LinkedIn sequences. Not templates with a swapped first name. Every message is unique, built from genuine research. Whether it's 10 prospects or 1,500, it takes the same amount of time.

What outreach channels does InsuranceReach support?

Email and LinkedIn — messages and connection requests. We focus on the two channels that actually convert for agencies. No spam calls, no SMS blasts, no outdated tactics. Every sequence runs through state DOI advertising checks and your carrier advertising review before sending, with built-in deliverability safeguards, send limits, and automatic opt-out handling.

How does InsuranceReach prioritize which prospects to contact?

The InsuranceReach Score analyzes intent strength, fit to the risks you want to write, engagement recency, contact quality, and renewal timing to rank every prospect from 0-100. You focus on the highest-scoring prospects first — the ones most likely to take a quote call. The score updates in real time as new signals come in.

Can I buy Convert on its own?

Yes. Convert is $500/mo standalone, or $250/mo when added to any Living Site — both include up to 800 identified visitors per month. Most agencies attach it: the Attract agent wins the traffic, and Convert turns that traffic into quote conversations. If you're consistently identifying more than 800 visitors a month, talk to us about a volume tier.

What makes InsuranceReach different from other lead gen tools?

Three things. First, we focus on active intent — people shopping for coverage right now — not demographic guesses about who might need a policy someday. Second, the site and the outreach are one system: the Attract agent wins the search, and Convert works the traffic it brings in, so you are not stitching a website vendor to a lead vendor to a CRM. Third, our AI sequencing engine does deep research on every prospect and creates completely custom outreach. Other tools might personalize one line. We personalize every word.

The first agentic website & marketing system for agencies

As an insurance agent, your website should be alive.

A custom agency site with an SEO, AEO, and marketing agent living inside it. It crafts content for your ideal client, tracks your rankings on Google and your citations in ChatGPT, and grows them 24/7. Winning searches you never ranked for, fixing what slips. You just approve.

Get your free audit Book a demo

Built for agencies · 30,000+ sites audited · Compliance built in

The problem

Your site went live. Then it went quiet.

Every agency site fails the same way: a template that looks like everyone else’s, content Google has seen a hundred times, and not a single change since launch day.

The templated site

The same layout and boilerplate copy as thousands of other agencies. Google ignores duplicates, so it will never rank.

The $50K custom build

Beautiful on launch day, then never touched again, while Google and AI search change every week.

The cookie-cutter content

The same “Insights” articles as the agency down the street. Duplicate content doesn’t rank, and it doesn’t differentiate.

The fix

A Living Site never stops.

There’s an SEO + AEO agent living inside it, 24/7. New pages get drafted. Old pages get refreshed. Rankings climb. All behind compliance review, and your one-click approval.

247

pages live

rankings up

24/7

monitoring

Live activity

Ranking up

2m ago

“business insurance austin” moved #14 → #6

New page published

18m ago

Umbrella Coverage for Texas Homeowners

Content refreshed

1h ago

Updated stats on Umbrella Coverage FAQ

Opportunity found

2h ago

“commercial insurance cedar park”: no competitors

Ranking up

3h ago

“insurance agent round rock” moved #22 → #11

New page published

4h ago

Independent vs Captive Agent Comparison

Compliance approved

5h ago

3 pages cleared carrier advertising review

Opportunity found

6h ago

“workers comp class codes”: low difficulty

Content refreshed

8h ago

Updated Texas homeowners rate changes for 2026

Ranking up

12h ago

“insurance agent near me” moved #31 → #18

New page published

14h ago

Replacement Cost Calculator: Home Coverage

Compliance approved

16h ago

5 service pages cleared carrier advertising review

Ranking up

2m ago

“business insurance austin” moved #14 → #6

New page published

18m ago

Umbrella Coverage for Texas Homeowners

Content refreshed

1h ago

Updated stats on Umbrella Coverage FAQ

Opportunity found

2h ago

“commercial insurance cedar park”: no competitors

Ranking up

3h ago

“insurance agent round rock” moved #22 → #11

New page published

4h ago

Independent vs Captive Agent Comparison

Compliance approved

5h ago

3 pages cleared carrier advertising review

Opportunity found

6h ago

“workers comp class codes”: low difficulty

Content refreshed

8h ago

Updated Texas homeowners rate changes for 2026

Ranking up

12h ago

“insurance agent near me” moved #31 → #18

New page published

14h ago

Replacement Cost Calculator: Home Coverage

Compliance approved

16h ago

5 service pages cleared carrier advertising review

Watch

Tracks your rankings across Google, ChatGPT, Claude, Perplexity and Gemini, plus your competitors and site health, every minute.

Write

Drafts the pages you’re missing and refreshes the ones slipping, in your agency’s voice, built around your ideal client.

Approve

Nothing goes live until you tap approve. Every page is state DOI + carrier reviewed first.

The score is the proof.

Same audit. Three approaches. One winner.

Carrier templates

Living Sites

Custom-built sites

The proof

You slept 8 hours. Your website didn’t.

While you were with clients, your Living Site went to work. Here’s a night on the job.

Attract

Last night

pages drafted

Auto-drafted “Umbrella Coverage for Texas Homeowners,” in your voice, pending your approval

Traffic

+0%

SEO fixes

Vitals

Building your carrier comparison page…

Convert

Last night

visitors identified

Sarah Chen, VP at Deloitte, viewed your retirement page 3× → flagged for outreach

Add to newsletterMeta ads audienceGoogle ads audienceLinkedIn ads audience

ICP matches

Outreach

Replies

Syncing hot prospects to your CRM…

Nothing publishes without your one-click approval.

The platform

One product. Two ways in. One add-on.

The flagship

A Living Site

A custom agency site with the Attract agent living inside it. The agent owns every page, template, and structural fix: SEO and AEO, 24/7, behind your one-click approval.

Clone$800/mo

Love your site? Keep it. We rebuild it exactly as-is on our living foundation. Nothing lost, everything alive.

Pro$1,000/mo

A brand-new 100% custom design, engineered to rank from line one.

Explore Living Sites

Attract — the agent inside

Included in every Living Site.

Attract watches Google and AI search, drafts pages and posts in your voice, refreshes what slips, and waits for your one-click approval. It's the reason the site is alive — not a product you bolt on.

Meet Attract

+ Convert

Add-on · $250/mo

Attaches to any Living Site. Turns the traffic the agent wins into booked meetings — reveals who's visiting, scores them against your ideal client, and drafts the outreach.

Explore Convert

Who it’s for

Built for independent insurance agencies, and the platforms that serve them.

Agencies

Solo producers & small agencies

Compete with agencies 10× your size. We build and run the whole engine, you just approve.

Learn more

Growing independent agencies

A real page for every city you're appointed in and every line you write, without adding headcount.

Learn more

Multi-location & scratch agencies

Role-based approvals, audit trails and brand control across every office and producer.

Learn more

Platforms that serve agencies

Clusters & aggregators

Give every agency you bring on a site that ranks on day one.

Learn more

IMOs & FMOs

A review-ready Living Site for every downline agency: approval workflows, brand control and full audit trails.

Learn more

Carriers & MGAs

Give appointed agencies something better than the template every one of them is currently running.

Learn more

Marketing firms

Deploy Living Sites across your whole book of clients. White-label-ready, one dashboard.

Learn more

Deploy across your roster, become a partner

Frequently Asked Questions

Still have questions?

Contact Support

Stop paying for a poster that doesn’t rank.

Your current site was built once and forgotten. A Living Site gets stronger every week. See exactly what yours is leaving on the table, free.

No upfront fees. No onboarding fees. Ever.

As an insurance agent, your website should be alive.

Built for agencies · 30,000+ sites audited · Compliance built in

A Living Site never stops.

There’s an SEO + AEO agent living inside it, 24/7. New pages get drafted. Old pages get refreshed. Rankings climb. All behind compliance review, and your one-click approval.

247

pages live

rankings up

24/7

monitoring

Live activity

Ranking up

2m ago

“business insurance austin” moved #14 → #6

New page published

18m ago

Umbrella Coverage for Texas Homeowners

Content refreshed

1h ago

Updated stats on Umbrella Coverage FAQ

Opportunity found

2h ago

“commercial insurance cedar park”: no competitors

Ranking up

3h ago

“insurance agent round rock” moved #22 → #11

New page published

4h ago

Independent vs Captive Agent Comparison

Compliance approved

5h ago

3 pages cleared carrier advertising review

Opportunity found

6h ago

“workers comp class codes”: low difficulty

Content refreshed

8h ago

Updated Texas homeowners rate changes for 2026

Ranking up

12h ago

“insurance agent near me” moved #31 → #18

New page published

14h ago

Replacement Cost Calculator: Home Coverage

Compliance approved

16h ago

5 service pages cleared carrier advertising review

Ranking up

2m ago

“business insurance austin” moved #14 → #6

New page published

18m ago

Umbrella Coverage for Texas Homeowners

Content refreshed

1h ago

Updated stats on Umbrella Coverage FAQ

Opportunity found

2h ago

“commercial insurance cedar park”: no competitors

Ranking up

3h ago

“insurance agent round rock” moved #22 → #11

New page published

4h ago

Independent vs Captive Agent Comparison

Compliance approved

5h ago

3 pages cleared carrier advertising review

Opportunity found

6h ago

“workers comp class codes”: low difficulty

Content refreshed

8h ago

Updated Texas homeowners rate changes for 2026

Ranking up

12h ago

“insurance agent near me” moved #31 → #18

New page published

14h ago

Replacement Cost Calculator: Home Coverage

Compliance approved

16h ago

5 service pages cleared carrier advertising review

Watch

Tracks your rankings across Google, ChatGPT, Claude, Perplexity and Gemini, plus your competitors and site health, every minute.

Write

Drafts the pages you’re missing and refreshes the ones slipping, in your agency’s voice, built around your ideal client.

Approve

Nothing goes live until you tap approve. Every page is state DOI + carrier reviewed first.